Industries

Site search for beauty & cosmetics e-shops

Shoppers search by skin type and concern, not by product name. Findora understands them.

«κρέμα για πανάδες» · «ενυδατική για ξηρό δέρμα» · «αντηλιακό προσώπου κάτω από 20€» · «σεραμ βιταμίνη c»

The challenge

Why cosmetics search needs more

In beauty, shoppers rarely know the exact product name. They know what they want to achieve: “something for dark spots”, “moisturiser for dry skin”, “eye cream for dark circles”. Plain keyword search looks for those words in titles and finds little, because the products are called “Anthelios UVMune 400”, “Hyalu B5” or “Effaclar Duo+”.

There are practical problems too: brands written in both Greek and Latin letters, Greeklish typed on a phone, and words shared across categories. “Cream” can be for the face, body or hands, and if “eye cream” brings body lotions the shopper leaves.

Findora combines a dictionary of beauty concerns (hydration, glow and dark spots, anti-ageing, oily or sensitive skin, damaged hair, dandruff) with a product taxonomy that knows which area each product is for. A question in natural language brings the right products even when their names contain none of the shopper’s words.

Examples

The shopper types, Findora understands

The shopper typesWhat Findora brings
«eye cream»Only products for the eye area, not body or hand creams.
«la roche posay sunscreen»La Roche-Posay sunscreens, with the brand recognised in Greek or Latin letters and with typos.
«something for a glowing face»Skincare for radiance; filler words like “something for” do not confuse the search.
«face sunscreen under €20»Face sunscreens priced up to €20.
«dry hair»Shampoos, masks and conditioners for dry hair, not mascaras or creams that merely say “repair”.

What you get

Built for how your shoppers search

  • Skin types and concerns: hydration, dark spots, anti-ageing, oily or sensitive skin.
  • Face, body, eyes: products for each area are told apart, so “eye cream” doesn’t bring body creams.
  • Brands in Greek and Latin, with typos and phonetic spellings.
  • Natural language with price: “face sunscreen under €20”.
  • Search by photo (Pro and Enterprise): shoppers photograph the packaging and find the same product and similar ones.

FAQ

Frequently asked questions

Does it tell face products from body products?

Yes. Findora’s product taxonomy recognises the area (face, body, eyes) and shows products only for the requested area first.

Can shoppers search by photo?

Yes, on the Pro and Enterprise plans. The photo is resized on the device and not stored.

What if a shopper searches for something we don’t sell?

Findora says so clearly, e.g. “This shop has no Diapers products”, and shows only related products underneath. It never presents unrelated results as if they were the answer.

Does it understand Greeklish and typos?

Yes. “antiliako”, “krema prosopou” or brands typed phonetically bring the right products, without you adding synonyms by hand.

See Findora on your own store

We’ll show you how your shoppers would search, with your own catalogue.

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